Our Commitment to Sustainability
Every choice we make today shapes tomorrow’s world. As a global beauty brand, we embrace our environmental responsibility through our mission: Healthy Skin, Healthy Planet — delivering exceptional skincare while protecting the earth we all share.
We believe that truly sustainable beauty means creating products that are safe for both consumers and the environment. Our formulations undergo thorough safety assessments, and we maintain complete ingredient transparency in accordance with cosmetic regulations.
This dual commitment to environmental responsibility and consumer safety drives every decision we make — from ingredient selection and packaging design to manufacturing processes and product distribution.
Cruelty Free & Vegan
We adhere to the cruelty-free standards established by PETA (People for the Ethical Treatment of Animals) and Leaping Bunny, ensuring no animal testing in our product development or manufacturing processes. We never test on animals, and no animals are harmed in our ingredient sourcing processes.
Our product line includes:
- 100% Vegan Products: Plant-based formulations free from all animal-derived ingredients
- Ethically-Sourced Products: Featuring responsibly harvested ingredients like snail mucin, obtained through humane, no-harm collection methods that ensure animal welfare
All products are gluten-free and manufactured to the highest ethical standards.
Clean Sustainable ingredients
Our advanced formulas harness nature’s power through primarily plant-based ingredients and responsibly sourced components including low molecular fish collagen and ethically harvested snail mucin for superior skin absorption. We’ve eliminated Butylene Glycol from all products, reducing global warming potential by 50% and cutting non-renewable energy consumption by 46%.
What We Never Use:
Artificial colors, synthetic fragrances, mineral oil, lanolin, SD alcohol, parabens, microplastics, sulfates, formaldehyde, phosphates, and silicones because your skin and our planet deserve better.
Revolutionary Packaging Innovation
100% Recyclable Materials
We exclusively use highly recyclable plastics: PET, HDPE, MDPE, and PP. From our founding, we’ve rejected problematic materials like ABS, SAN, PETG, and metallized components that burden recycling systems.
Our mission
Zero-Waste Vision
Our comprehensive sustainability roadmap includes:
- Advancing post-consumer waste (PCW) content from 70% to 100%
- Utilizing FSC-Certified paper for all packaging materials
- Optimizing container dimensions to eliminate excess space and material waste
our commitment to sustainable packaging
smart material choices
We exclusively use highly recyclable plastics: PET, HDPE, MPDE, and PP. From day one, we’ve avoided problematic materials like ABS, SAN, PETG, and metallized components that complicate recycling.
Metal-Free Technology
Our breakthrough packaging design eliminates metal components entirely:
- Airless Cream Containers: 100% Polypropylene (PP) construction
- Pump Systems: Completely metal-free actuators
- Single-Stream Recycling: Components can be recycled as unified units
Environmental Impact
Through these innovations, we’re not just reducing waste—we’re reimagining beauty’s relationship with our planet, one sustainable choice at a time.
